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How Unilever's GetSetClean Captured 5 Featured Snippets and 47 Top-10 Rankings from Zero

The GetSetClean website was publishing content regularly but had zero visibility on the first page of Google, with no keywords ranking in the top 10.

How Unilever's GetSetClean Captured 5 Featured Snippets and 47 Top-10 Rankings from Zero
5
Keywords in Featured Snippets (from 0)
15
Keywords in Top 3 Rankings (from 0)
47
Total Keywords on Page 1 (from 0)
ClientUnilever (GetSetClean)
IndustryConsumer Goods
Timeline1 Year

The Challenge

The client needed a strategic partner with deep expertise in content optimization, technical SEO, and link building to translate their content creation efforts into tangible search engine visibility.

Despite consistent content production, the client lacked the understanding of SEO methodology required to rank on Google, resulting in valuable content that was effectively invisible.

Our Solution

Our strategy was to build a strong SEO foundation from the ground up. We began by auditing all existing content and mapping keywords to identify gaps. We then created new, optimized content while simultaneously resolving all technical SEO issues on the site. Finally, we amplified our efforts by distributing contextual links on high-domain-authority websites.

Platforms Optimized: Google Search Console SEMRush

1

Content Audit & Optimization

Mapped keywords to content, identified gaps, and created new articles following SEO guidelines with a natural keyword flow and high user value.

2

Technical SEO Overhaul

Worked with the tech team to resolve site-wide issues, including meta information, Open Graph tags, schema markups, robots.txt, and canonical handling.

3

High-Authority Link Distribution

Built a strong backlink profile by securing contextual links on relevant, high-domain-authority sites to improve link juice and search rankings.

Results & Impact

Achieved 47 Top-10 Rankings From Zero - achieved in 1 Year

We successfully elevated the GetSetClean website from search engine obscurity to a top-ranking authority for their target content and keywords.

"

They understood exactly what was needed to get our content seen. Their comprehensive approach to SEO took us from having no search visibility to dominating the top spots on Google for our key topics.

Anuj Shah

Unilever

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