The Challenge
The client needed to optimize their entire marketing funnel to reduce a high CPL and improve lead quality from non-search campaigns.
The primary pain point was an inability to effectively analyze cross-channel data to make corrective, data-driven decisions for their campaigns.
Our Solution
Our core idea was to capture high-intent user data from Google Search and use it as a 'seed' to create powerful Similar & Lookalike Audiences. We paired this with a three-stage creative funnel (Awareness, Consideration, Decision) to nurture users effectively.
Platforms Optimized: Google Search, Google Display Ads, Meta Ads (Facebook & Instagram).
Audience Intelligence
Built Lookalike audiences from the highest quality traffic segments identified from search campaigns.
Tiered Creative Funnel
Developed separate creative sets for awareness, consideration, and decision stages to match user intent.
Campaign Restructuring
Rebuilt ad campaigns based on new audience segments, each with thematic creatives and dedicated landing pages.
Results & Impact
Over 30% reduction in CPL - achieved in 4-5 Months
We successfully reduced the client's lead costs to 10% below their target, significantly improving the profitability and efficiency of their marketing spend.
Their data-driven approach not only reduced our CPL by over 30% but also improved the quality of leads we were getting from social and display. They became an indispensable part of our growth engine.
